Music Video Review: Justin Bieber, "One Time" "One Less Lonely Girl"

Justin Bieber is a thirteen year old Canadian singer, who after finding recognition through a series of youtube videos was picked up by a manager who helped him to produce his first studio album entitles "my world" which will be released November 17th of this year.

The two music videos I viewed by Bieber were in my opinion an extreme letdown for a kid who is being touted as the next big music sensation. As a thirteen year old boy put into the adult world of R&B there is a definate culture clash from the moment he begins singing about romancing a woman and love, that makes for a more humorous tone than a serious one at almost every "passionate" moment. Both songs, both "One Time" and "One Less Lonely Girl" cast bieber alongside 18-19 year old girls and put them in lightly sexual situations. In One Time Bieber even throws a house party which looks to be a wild night of drinking and mischief, but the video is careful to never show any alchohol.

The videos themselves are well filmed but immature in tone , feeling more reminiscent of Aaron Carter then Usher or any other soulful musician they were attempting to imitate. There is no doubt that Bieber has skill as a musician. His voice is incredible for his age and while I don't know if he writes his own songs they are all very catchy.

However, there is no energy or WOW factor in Biebers performance in either of the two videos. For a child with so much potential and funding, Biebers songs were filled with close ups and extremely simple dance moves.Bieber was discovered through his covers of chris Brown and Usher songs, and it is evident that he is heavily influenced by both artists. This in his case is not a good thing. It often seems as if Bieber is trying too hard to imitate his idols in his singing. I would go as far as saying that if you close your eyes and listen, there is little difference between Chris Brown and Bieber himself. Now, from a marketing standpoint that concept is great, however from a musical one it simply makes Bieber another one of the pack who still has a long way to go to establish his own musical identity.

The one positive I found is that both video's had extraordinary color, which is to be expected considering the amounts of money spent on the video. Justin Bieber's video's along with his music are as young as he is himself and will hopefully grow as he comes into his own in adulthood.

Rating: 1/5