Tuesday, March 10, 2009

Watchmen: Winning the Battle, losing the War.




As the highest number of screenings of any R-rated film in movie history, Zack Snyder's "Watchmen" is already losing steam. The highly anticipated adaption opened on over three thousand screens across the nation on Friday and was number one in the US and Australian box offices for its opening weekend. The movie took in an impressive $55,214,334 in just three days, but many analysts expected at least $71 million for its opening weekend. Ticket sales took a massive tumble from the initial rush of Friday-Saturday to Saturday-Sunday. The producers of "Watchmen" claimed to have aimed the revolutionary and unique style of the film toward a younger American audience. However, Warner Bros. Executive claim that 65 percent of the audience was male and 54 percent older than 25. For most blockbusters in movie history, the second weekend is always the deciding factor. Many believe that "Watchmen" will take a bigger fall its second time around. This weekend at the box office, "Watchmen" will be going up against much tougher competition against Disney's "Race to Witch Mountain," and the remake of Wes Craven's classic "The Last House on the Left." However, there is hope as movie theatres across the country reported attendance to have been up 14.85 percent this week.



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