Tuesday, May 4, 2010

Augmented Reality Becomes Virtual Phenomenon



Imagine being able to visualize your favourite movie characters right before your eyes all by the easy access of a cell phone? Well, the thought has become possible for users who wish to create what scientists call an "augmented reality." This seems far fetched to some skeptics, however the numbers of users that are discovering this new innovation are ecstatically pleased and feel that this new wave of visual art should be something worth retaining.

The users that have installed the augmented reality program on their cellular device are easily able to create a visual statue that is computer generated. Once the person has chosen the design for their character, they then have the ability to place their statues in any location they wish, with a recent reporting showing characters like Darth Vader, Superman and Spiderman congregating in Dam Square, Amsterdam. The simulated reality is odd to some, but enticing to others. The idea for this new phenomenon was first mentioned after the mass hype of Avatar morphing software became well known. Technology experts designed this program through the process of installing black and white mosaic tiles on the ground which were actually electrical markers that once activated, sent a signal to the cell phone that would enable the user to create his or her own virtual statue.

On Saturday, April 24, hundreds of people were found wandering around the area of Dam Square, Amsterdam in order to get a taste of what the visual reality was like. The person in charge of the "flash mob" as it was named, was Sander Veenof, a media artist located in Amsterdam working on finishing some of the latest virtual arts software. The popular forms of software that allow cell phone users to access the augmented reality are Layar and AndAR. (iPhones & Android devices).

Veenof has been working on introducing a more digitized atmosphere to the public while concentrating on interface systems which will enable any person around the globe to communicate and create these characters. With the advancements in technology today, it is no wonder that a virtual reality has become tangible!

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