Following up on the previous post about cell phones and the additional ability to create an augmented reality, there is now word of a software program called Magnify that can decode human emotions through a cellular device in a matter of minutes. eXaudios is an Israeli owned software company that has developed this new innovation in order to identify emotional wellbeing. The software is even beginning to experiment with mental and physical medical issues related to autism, schizophrenia and heart disease.
The primary purpose of this software is to regulate the tone of conversation between service and customer in order to save costs for both the company and the buyer. What makes Magnify stand out from the other decoding systems is that it has the ability to track a phone in real time. Unlike other systems which analyze the conversation after the fact, Magnify can monitor the call, and then proceed to identify the emotion behind the subject.
For companies, Magnify serves as an extremely beneficial software. If a customer is on a call with a representative from a company and is interested in learning about a particular product the company is manufacturing, Magnify can suggest several ways that the service agent can effectively sell it. Magnify can also predict if a customer is not interested in buying, and even detect if a customer is likely to become angry thus causing tension between both the agent and the buyer. Though Magnify is not 100% accurate, a creator of the software validates the statement: "We tried to find physical rules that explained why we were wrong...what we found was that there was a medical reason we were wrong." Magnify operates through separating voice frequencies and identifying the different measurment ratios between the frequency wavelengths including intonation and intensity.
Magnify is also linked with certain diseases such as autism which impact a person's ability to communicate correctly. Parkinson's disease typically prohibits a person's speech from being clear and enunciated. An Autism researcher at the Weizman Institute of Science in Israel began working with autistic children using Magnify as a means to identify speech impediments. Out of eighty five year old children he tested, forty previously diagnosed with the disease and 40 without autism, Magnify was able to detect eighty five percent of the children that had the disease.
This new software is not only largely beneficial, but a breakthrough in voice comprehension capability. Magnify has a wide range of abilities which include the identification of autism, schizophrenia, and dyslexia. Adding to this, the software can even decode the missing tones of someone who is suffering from cancer, claiming that there is a "catastrophic element" seeded deep within the voice. The software is spreading to the United States making it easier for doctors and researches to effectively identify problems with customers, companies, patients and sufferers. The benefits and significance to medical research it will provide will stand superior to the innovation idea itself.
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