Tuesday, March 15, 2011

"Angry Birds" Expands Globally

(story courtesy of CNN.com)

The famous smartphone app "Angry Birds" was made by game studio Rovio on a low budget in 2009. Since then, it has been at the top of the iPhone and Android list of top games, receiving over 100 million downloads and generating $42 million in revenue. The game has continued to gain worldwide popularity as it has extended to almost every smartphone, including the iPad and iPod Touch, and soon it will see development in the areas of making a Facebook-based game as well as film and television debuts.

"The Android Platform has seen phenomenal growth, and it's great that new avenues for app distribution are opening up," Rovio CEO Mikael Hed said in a press release.

Over 2 million plush toys of the characters of the game have also been sold, and Angry Bird-based clothing lines are beginning distribution.

The game shows a prim example of business success in the ever-growing, ever-changing world of technology.

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