The New York Times has announced that, starting March 28, it will introduce a paywall for its non-subscribed users on its website. The plan is that viewers are allowed to view 20 articles per month for free, but once they click on the 21st article for that month, they won't be taken to the article right away. Instead, they will be shown an offer to buy one of three subscriptions to read further articles on the website. These subscriptions are $15 every four weeks for access to the site and a mobile phone app, $20 every four weeks for site access plus an iPad app, and $35 every month for full access. Any subscribers of the print newspaper will receive free and unlimited access to the site, except from e-readers like Amazon's Kindle; only casual online users who are not subscribed to the print will have to pay. Chairman of the NY Times, Arthur Sulzberger, Jr., has stated that, "This move is an investment in our future. It will allow us to develop new sources of revenue..." "...while maintaining our large and growing audience to support our robust advertising business." How this move will affect the company's viewers and financial status is yet to be seen.
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